Justiça condena Coca-Cola a indenizar CBF por camisa de anúncio

A camisa mais famosa do mundo tem dono. E ela não pertence à nação.

A Justiça do Rio de Janeiro condenou a Coca-Cola, em segunda instância, a indenizar a CBF por utilizar, em comercial veiculado na TV, no ano passado, ex-jogadores da seleção brasileira vestindo a vitoriosa camisa amarela.

Cabe recurso. O valor da indenização ainda não foi estipulado pela Justiça e será calculado de acordo com os gastos que a Coca teria com o patrocínio para fazer o vídeo.

O caso não é inédito: a Caixa Econômica Federal foi advertida, e Mastercard e Cervejaria Petrópolis, acionadas judicialmente pela CBF por, segundo a entidade, vincularem suas marcas à seleção -as ações ainda correm no Rio.

A Coca-Cola já foi, mas não é mais, patrocinadora da CBF –a Ambev, representada pelo Guaraná Antarctica, é quem estampa sua marca com a seleção brasileira.

No comercial, Bebeto, Biro-Biro e Dadá Maravilha vestem camisa amarela, mas sem o escudo da CBF no peito.

Fonte: Uol Esportes

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